As the nation approaches recession, the credit crunch is taking its toll on the consumer. Many lenders are tightening up their standards for vehicle loans. Car buyers are facing tougher tnmes securing credit. Dealership sales volume and gross profits are suffering. Now more than ever the credit-challenged customer is the rule rather than the exception. Although this type of consumer consistently produces higher gross profit and repeat business, many stores treat him or her in a less than desirable manner. Dealers, general managers, general sales managers, sales managers, and bsuiness managers attending this workshop will learn the crucial behaviors and actions necessary to turn a prospect into a satisfied customer and at the same time produce an increased gross profit. Participants will leave this workshop understanding the true value of a credit-challenged customer along with the solutions to make this a simple and successful process.