This workshop identifies real-world strategies to help dealers get the most out of their sales teams. Attendees will discover what the most important negotiation is at their store, how the "Columbo Question" can help with customer trades, why the Law of Reciprocity is so critical in the selling process, why full price is a fair price, even in today's competitive environment, and how the "Rule of 3s" can help separate the heroes from the zeros when hiring.