Session #: 517-06
Presenter(s): Stu MacKay Event: 2007 ATD Annual Convention Date: April 14-16, 2007 San Diego, CA
This workshop will cover each primary element of the dealer's business (new trucks, used trucks, service, parts, etc.) and detail what is changing in each of these areas, why the changes are occurring and what the strategic implications are as a dealer positions their business beyond 2007.
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