On workdays, 53 percent of business users check email six or more times a day, while 34 percent of users check email constantly throughout the day. Email is the most efficient and cost-effective tool we have available today to communicate and advertise to our consumers. Most dealers have less than 2% of their customers' email addresses. This seminar will address this problem and provide insight as to how to correct it and them how to capitalize on eMail marketing.