2007 NADA Convention - The Psychology of Service Selling
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2007 NADA Convention


The Psychology of Service Selling

Session #: 507-33
Presenter(s): Lee Harkins
Session Length: 1 hr. 15 min.
Event: 2007 NADA Convention
Date: February 3-6, 2007

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This workshop attacks the industry trend toward the "hard sell" approach to service selling. The obsession of increasing hours per customer repair order is working—at the expense of reduced customer repair order traffic and high rates of customer defection. The "home run" mentality you may have developed is a recipe for long-term failure. If you are focused on continued growth, improved net profit, and the opportunity to sell more cars from your service department, you need to attend this workshop!



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