Learn from a panel of industry experts how to create new profit centers and expand your customer base by tapping into consumer interest in vehicle personalization. From an overview of the $31 billion accessory market to facts about an industry-led warranty assurance initiative to tips on the essential elements of merchandising accessories, this workshop for dealers and general managers delivers information and insights to increase floor traffic, sharpen marketing strategies, boost profitability on new and used vehicles, and broaden appeal to create your personal formula for success.