This workshop will teach dealers about Internet best practices and motivate them to make tactical changes in their online operations to attract more customers and sell more cars. The speaker will cover who today's Internet shopper is and how to draw Internet consumers to dealerships. He'll also cover dealer Web site best practices, e-mail and phone skills, and how to merchandise online listings through multiple photos and comments. Dealers who attend this workshop will walk away with valuable tips and action items they can start using right away!