They're often called "self-absorbed" or "over-indulged." No matter how you view Generation Y--those men and women born between 1978 and 1995--one thing is certain: they are entering automotive dealerships as both customers and employees.Whereas some manufacturers have modified their product lines to appeal to Gen Y customers, not many automotive service managers have adapted their management styles to recruit--and retain--the more than 60 million Gen Yers entering the workforce today.We interact with thousands of Gen Yers each day. We'll teach you how to create long-term savings for your busy service departments by successfully managing this new technician workforce.