Used-cars are no longer the stepchild of the new-car franchise dealer. In fact, dealers increasingly rely on their used-car departments to keep them profitable. Although much attention has been paid to the hows and whys of new-car advertising, there's been very little research on what types of advertising work for the used-car department. We'll not only show you the best used-car advertising from around the country, but also how to determine what used-car makes and models are selling in your immediate area, who your best used-car customers are, what media will best reach them, and what message will get them to your door. Isn't it time you put a new face on your used-car advertising?