Session #: 519-10
Presenter(s): Richard DeKaser; Scott Cohen; Jim DeFrank Session Length: 1 hr. 30 min. Event: 2009 ATD Convention Date: April 18-20, 2009
Panelists will review the current crisis and discuss the implications and opportuntities for truck retail. Part One of the workshop is dedicated to understanding the credit crisis. Specificially, participants will lean about its causes and the interplay between the chanllenges in housing and truck retail. There will also be an update on the status of the crisis, which changes on a daily basis. Part two is dedicated to managing through and capitalizing on the crisis. Participants will hear about the implications of limited credit and corresponding business model changes required for survival.
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