This workshop will educate dealers on how to utilize the Internet to increase sales. The speaker will focus on Internet marketing strategies that will position truck dealers to capture their market and set them apart from their competitors. Learn how to develop and implement an effective web marketing program. Get updated on the latest Internet marketing strategies (including social computing, blogs, interactive sites, instant messaging) that allow your dealership to take full advantage of the business opportunities the Internet has to offer. Learn how these trends will impact truck dealerships.